Not much is better than an ice cold beverage on a hot summer afternoon. While it’s true that consumers are often brand loyal, they’re also looking for convenience. If your product is their favorite, they will purchase it on a regular basis. However, if they can’t find it readily, they may well try something else. Before this happens, take a look at the capabilities of your beverage company’s distribution services and consider your options during the busy season.
Your current space may well be adequate for the number of orders that you currently receive. You are able to deliver on time, every time. However, a substantial increase in demand for a short season means you’re going to need more space, and quick. Since this is a seasonal occurrence, building permanent additions makes little financial sense. Outsourcing to a commercial warehousing facility that offers climate controlled storage is one way to cope with temporary growth.
Your production facilities are under more stress to package and label products so they get into customer’s hands. Although it’s a good thing to increase sales, overworking your employees and machines is a sure-fire way to create a negative situation. Shifting the responsibility for some, or all, of your seasonal packaging needs to a warehouse facility will ease the strain. Then your facilities can continue to keep other products moving along.
Keeping up with production and packaging demands won’t help if you don’t have an adequate fleet to deliver your beverages. Timely, accurate deliveries are the only way to make sure your customers will find your product. Outsourcing transportation for a short amount of time, rather than purchasing more trucks, will help keep your budget intact and your customers happy. A good warehouse will have the resources to accommodate you in this area as well.
It’s going to be a long, hot summer and that means your drinks are going to be flying off the shelf. Are you prepared for an influx of orders? Take time to evaluate your situation, and plan ahead for the inevitable increase in demand. Consider outsourcing some, or all, of your distribution services to a reputable warehouse company.